User Acquisition Manager (Google Ads) | Partner Company

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a User Acquisition Manager (Google Ads) based in Netherlands.

We are looking for a results-driven User Acquisition Manager to take ownership of paid acquisition strategies and drive profitable growth for a global health and fitness business. In this role, you will manage substantial advertising budgets, develop and scale Google Ads campaigns, and optimize performance across multiple acquisition channels. You will use data-driven insights to improve conversion rates, maximize return on investment, and achieve ambitious growth targets. Working closely with the Marketing team, you will contribute to creative development and continuously improve advertising performance and web funnels. This opportunity offers significant autonomy, ownership of financial results, and the chance to influence the company's growth strategy. It is also an excellent opportunity for an ambitious performance marketing professional looking to progress toward a Lead or Head of User Acquisition position.

Plan, launch, manage, and scale performance-driven advertising campaigns across Google Ads, including Google Search, Demand Gen, and Google Display Network (GDN). Manage monthly advertising budgets exceeding $300,000, ensuring efficient budget allocation and sustainable campaign profitability. Take ownership of acquisition performance and consistently achieve target CPA, ROAS, and ROI objectives. Monitor campaign performance, analyze key metrics, and make data-driven decisions to improve efficiency and maximize advertising returns. Optimize web acquisition funnels and landing page performance, identifying opportunities to increase conversion rates and improve the customer journey. Identify profitable campaign structures, audiences, and strategies, and develop scalable approaches to accelerate user acquisition. Continuously evaluate performance trends and implement optimization strategies to improve campaign results. Collaborate with the Marketing team to develop, test, and improve advertising creatives aligned with acquisition objectives. Identify new growth opportunities across campaigns and markets, ensuring effective scaling while maintaining performance targets. Take an active role in shaping the overall user acquisition strategy and contributing to the business's financial performance.

Requirements:

At least 2 years of professional experience in User Acquisition, Performance Marketing, or a similar digital advertising role. Strong hands-on experience managing Google Ads campaigns, particularly Google Search, Demand Gen, and Google Display Network (GDN). Proven experience independently managing substantial advertising budgets of at least $300,000 per month. Practical experience working with web funnels and optimizing conversion performance. Strong understanding of performance marketing metrics, including CPM, CTR, CPC, conversion rate (CR), CPA, ROAS, ROI, and LTV. Excellent analytical and problem-solving skills, with the ability to interpret campaign data and translate insights into effective optimization strategies. Demonstrated ability to scale profitable advertising campaigns while maintaining target acquisition costs and return on investment. Strong financial and commercial mindset, with a clear focus on revenue generation, profitability, and measurable business outcomes. Ability to work independently, take ownership of performance results, and make informed decisions in a fast-paced environment. Strong collaboration skills and the ability to work effectively with marketing and creative teams. Ambition to develop professionally and potentially progress into a Lead or Head of User Acquisition position.

Nice to have:

Previous experience working with Health & Fitness products or B2C businesses. Experience scaling paid acquisition campaigns across international and global markets.

Benefits:

Remote-First Flexibility: Work from anywhere, with the opportunity to collaborate with an international team spread across more than 10 countries. Learning and Development: Access regular workshops covering technical skills, practical knowledge, and professional development, alongside knowledge-sharing sessions with team leads and external experts. Learning Budget: Financial support for professional development, including courses, conferences, and other educational opportunities. Career Growth: Benefit from transparent career progression, opportunities to take on greater responsibilities, and the potential to advance into leadership positions. Additional Time Off: Enjoy two extra days off per month to rest and recharge. Wellbeing Initiatives: Participate in weekly meditation sessions and access initiatives designed to support your physical and mental well-being. Paid Vacation: Benefit from 14 days of annual vacation. Paid Sick Leave: Receive paid sick leave when needed. Employee Referral Program: Earn bonuses by recommending talented professionals who successfully join the team. International Environment: Work alongside professionals from different countries and backgrounds in a collaborative, knowledge-sharing culture.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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