ARC'TERYX
Community Marketing Specialist
- Location
- Goyang, Gyeonggi-do
- Work type
- Hybrid · Full-time
- Salary
- Not listed
- Posted
- (2 weeks ago)
About the role
Your Opportunity at ARC’TERYX:
In support of our brand and commercial growth strategy, you will help build brand awareness and engagement within outdoor communities in new epicenters. You will lead DTC market readiness and New Store Opening community initiatives, partnering across Brand Marketing and Commercial teams to deliver locally relevant programs and experiences. You will also build relationships with local partners, ambassadors, KOLs and vendors to strengthen our connection with key communities.
Meet Your Future Team:
The Korea Marketing team is the connection between our guests, our communities, and the Arc’teryx brand through content and experiences. We work closely with Global and APAC cross funtioncal teams, athletes and ambassadors, creators, and agency partners to bring the Arc’teryx brand to life in ways that are locally relevant, culturally meaningful, and true to who we are.
The Community Marketing Coordinator is part of the Arc’teryx Korea Marketing team. The Marketing team leads the strategy and processes that support our Brand integration into our Commercial strategy, building community pillars (partnerships, ambassadorship, event, and more) to increase brand awareness, store traffic, and revenue.
If you were the Community Specialist now, here are some of the core activities you would be doing:
Conceptualizing and executing outdoor community experiences to increase local brand awareness and engagement Developing and managing relationships with local partners, ambassadors, and KOLs, while identifying new profiles through grassroots community engagement Coordinating community events and new store opening (NSO) marketing projects in collaboration with the Korea Marketing and Retail teams including ideation, planning, execution and reporting of all marketing activations Engaging relevant cross-functional partners, facilitating collaboration, and ensuring event brand integrity across all deliverables (event and online promotion, including social and email assets) Managing event budgets and contractual deliverables, ensuring programs are delivered efficiently and within budget Debriefing on projects facilitated with clear leanings and next steps for future projects as well as mechanisms for collecting feedback from stakeholders to gather insights for future event planning and improvement Measuring event performance and community impact through relevant KPIs, feedback, and post-event reporting Coordinating sponsorship and vendor management during select community and new store opening events and act as key contact and liaison with vendors Owning communication and correspondences with cross functional teams to announce and amplify community events and new store opening activations Hosting and coordinating experiences and events remotely, connected to select community and new store opening events Creating and building SOPs (standard operating procedures) for community events to enable efficiency in the planning and execution processHere are some of the things you could be working on in the future:
Researching and assessing the Community Marketing opportunities of future Korea market Developing and executing a comprehensive strategy for community events, ambassador, KOL relationships specific to market Leading bespoke regional experiences, in collaboration with the Marketing teamAre you our next Community Events Specialist?
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
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