B2B Growth Marketing Lead

About the Role

Lead B2B growth marketing for an early-stage AI company serving education and other sectors. You will build the growth strategy in partnership with product, performance, brand, content, and sales teams, helping turn growing market demand into a repeatable pipeline.

What You'll Do

• Define the ideal customer profile, qualified lead criteria, lead scoring, and sales handoff process.

• Generate demand through paid marketing, SEO, content, events, and outbound support.

• Improve conversion and nurture through landing pages, email sequences, and retargeting.

• Align with sales on shared definitions, handoff service levels, lead quality feedback, and useful collateral.

• Measure pipeline and cost per lead by channel, then reallocate investment toward the channels that drive closed business.

What We're Looking For

• Four to eight years of B2B growth marketing experience, including ownership of a 0-to-1 growth build at an early-stage company or for a new market segment.

• Experience launching new products or initiatives and working across the full funnel, including SEO, paid search, landing pages, email, webinars, and lead scoring.

• Familiarity with paid search, paid social, SEO, email automation, landing page builders, web analytics, and CRM tools.

• Experience or established relationships in the education market.

• Work history showing more than one year in all but at most one recent role.

• Authorized to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.